As 2017 continues to step up the pace, the shows are beginning to come in thick and fast. With Packaging Innovations at the beginning of March, there will barely be time to digest the information from this show before the industry moves to ICE in Munich. And once there has been just about enough time to return to the office and prepare the news and content from the seminars and programs of these two events focus will no doubt be pulled by interpack. This will repeat through the year as this is an exceptionally busy year for shows.
In the past shows were a little bit light hearted and not necessarily seen as the efficient marketing tool they have become. Yes, it was important to be seen and to establish partnerships or to open up new discussions but it was always quite hard to determine exactly how successful a show had been. The advent of targeted conferences and the constant improvements in systems and processes means that modern shows are a cornucopia of usable and relevant launches, information and potential new partnerships. The conference programs are becoming incredibly targeted and intelligent, companies are using the shows to launch their breakthrough innovation and demonstrate it directly to customers and visitors are getting exactly what they need to move forward and complete their projects.
Focusing attention is a core theme for this edition of Converting Today. Continuous improvements mean that companies are having to work intelligently in order to fulfil ever shortening production cycles. Our feature on labels and labelling will look at how companies are delivering the information needed by customers onto the labels, without sacrificing quality or aesthetics and branding. We have a further feature on slitting and rewinding which covers developments in the market, new technologies and expert insight into what to expect next.
Nothing pulls attention quicker than a failed seal or unstuck product and so our insight into what is happening with Adhesives is particularly timely and apt for the theme of focus. We have leading manufacturers providing unique and current insight into the market and its movements. The feature on Narrow Web provides a round up of current developments while the article on coating and laminating will provide further information on new developments from this fast moving sector. Lastly there is a show preview for ICE. I wish you happy reading!