Yoghurt Pouches Bring New Market Success for Wipak UK

12 October 2020

Flexible packaging specialist, Wipak UK1, is celebrating a successful move into a new market, after supplying a leading dairy company with two new yoghurt pouches for children.

The 90g pouches, which fall under Yeo Valley Organic’s ‘Little Yeos’ brand, hit supermarket shelves earlier this month and are aimed at weaning babies over six months and for busy parents to pop into lunchboxes.

“Wipak UK has traditionally supplied innovative packaging solutions into three core markets: cheese, meat and bakery,” explained Sales Executive at Wipak UK, Richard Hayden. “Whilst these will continue to be a core focus for us, making the leap into a new and completely different market, such as yoghurt, is a very exciting addition to our portfolio.

“Working in close collaboration with our colleagues at Wipak Bordi, our dedicated pouch-making business in Italy, as well as our machinery partner, IMA, we combined our specialist material knowledge with IMA’s pouch production expertise to deliver the Little Yeos pouches to market within a tight deadline. We are delighted that they have been well-received by the brand, and we now hope to replicate our reputation for innovation, quality and efficiency within the pre-made pouch market.”

The Little Yeos pouch format, which is a first for Yeo Valley Organic, can be recycled through a specialist recycling company with a patented technology for recycling plastic aluminium laminates.

Yeo Valley Organic Brand Manager, Tor Crockatt, said: “We want to make Little Yeos even more convenient, as sustainable as possible, and of course as tasty as ever, and our pouches are just one of Yeo Valley Organic’s latest innovations.

“In a fast-paced market, speed is of the essence and we were delighted by the level of commitment and professionalism shown by the team at Wipak. Its specialist print and material knowledge were key factors in making this a successful launch,” she added.

Wipak UK is now able to offer UK customers a turnkey system solution for the production of spouted pouches, suitable for yoghurts, purees, baby food and other semi-liquid products. Called WIIMA (WIpak + IMA), the concept combines a state-of-the-art machinery and service package for spouted pouch production, with premium quality packaging films and industry-leading design consultation. The two elements work seamlessly together to simplify packaging machine changeover and increase output, which means WIIMA can lead to improved operations, reduced material consumption, reduced manufacturing waste, and lower emissions to create, store and ship a package. To find out more, please visit www.wipak.com or email [email protected]



Notes to the Editor:

Specialising in sophisticated, high barrier films for food products, Wipak UK Ltd. has established its position as a market leader through continued investment in manufacturing capability, new product development, design, and the creation of an unprecedented service culture. The company is part of the Wipak Group and has a production plant in Welshpool, Wales, which employs 100 people.

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