To help narrow web label converters access the growing market for single-serve tea portions, and flavoured and private label teas, Avery Dennison is offering Rapid Roll - a flexible packaging portfolio of short run, quick turnaround non-adhesive paper and films.
Ralph Olthoff, segment leader Rapid-Roll at Avery Dennison, says the portfolio allows converters to offer new packaging solutions as a viable alternative to larger-scale wide web productions.
"We are seeing an increasing demand for lower quantities and faster deliveries of tea products, and this is an arena where narrow web converters perform best," he maintains. "Our Rapid-Roll portfolio is designed to give converters quick access to the minimum order quantities they need, without having to maintain high stock levels, and it includes the entire range of barrier properties needed for different flexible packaging applications as well as offering exceptional print qualities."
Individual tea bags - often called 'envelopes' - have to deliver more than visual appeal. Tea is a sensitive product that needs to be protected from moisture, oxygen and UV. Rapid-Roll flexible packaging options range from a simple paper construction to constructions with a layer of aluminium, metallised PET or metallised PP. All materials are printable in rotogravure, letterpress, UV Flexo, UV offset and digital.