Sweet success: Mondi shows innovative flair with novel ice cream cone sleeve and lid18 December 2018
Ever since Mondi scooped up Turkish flexible packaging manufacturer Kalenobel via a July 2016 acquisition, it has eyed the ice cream sector as a cool growth opportunity.
Now known as Mondi Kalenobel, the Istanbul-based business, with its pair of production facilities in the northern Turkish city of Kirklareli, continues to establish itself as a packaging innovator in the ice cream world.
Most recently, it took on a customer challenge that no one else dared attempt - to produce a paper ice cream cone sleeve that contained a clear plastic window, allowing the consumer to see the sugar wafer cone underneath. The company was approached in 2016 by family-owned sugar-cone maker Oexmann & Co. KG of Gelsenkirchen, Germany, who wondered if it could be done.
Oexmann, which first began making ice cream cones in Gelsenkirchen in 1926, ships these special sleeves half-way around the world to Auckland-based ice cream producer Fonterra Brands (New Zealand), which is using them to package some of their premium cones.
The oval clear window on the cone sleeve measures 2.3 cm high by 1.8 cm wide, explains Igbar, and is made of biodegradable film, per Oexmann's wishes.
Now run by Thomas Oexmann, grandson of founder Karl Oexmann, business is flourishing for the German cone maker. In addition to New Zealand, notes the current managing director, "We export our ice cream cones to virtually all European countries. At the moment we produce almost five million ice cream cones per day."
Euromonitor in 2017 estimated retail sales of the global ice cream market at about $74 billion, and growing. Europe covers about 30% of the global ice cream market and the consumption growth in the region is particularly driven by single portion ice cream sold in stick, cone or cup format. Mondi Kalenobel is exporting 75% of its ice cream business and expects a strong sales increase in Europe.