More space for information

16 November 2018

These days, packaging for pharma and healthcare products is much more than simply a protective covering. It now plays an important role in communicating information and can support direct interaction between manufacturer and user. The August Faller Group supplies pharmaceutical product manufacturers with a broad-based range of innovative packaging and packaging components precisely geared to these requirements. Such components include individual folding cartons, labels, package inserts and combination products as well as interactive, digital solutions. Faller has now summarised the whole range in the form of a white paper.

The role of packaging as a communication space and information carrier continues to gain in importance. Patients, pharmacists and doctors expect more than just the details required by law - they now want useful information on the correct way to use a product. Also, the additional safety features - like tamper-evident closures and the 2D data matrix code - required by the EU Anti-Counterfeiting Directive can reduce the amount of space available on packaging for communicating information - which makes it necessary to develop new packaging solutions. Furthermore, packaging design is increasingly influencing purchasing decisions, especially with regard to over-the-counter drugs.

As packaging specialists for the pharma and healthcare industry, August Faller  is well aware of the requirements of products in this field and provides information carrier solutions for every individual need.

Folding carton with additional uses

In order to expand the space available for communication on the conventional folding carton, Faller creates individual solutions with integrated or combined information carriers for their customers. Folding cartons can be enhanced by a variety of means - by additional flaps, e.g. with a longer rear side, by an internal or external communication space or by integrated products, such as the leaflet or multipage label.

Allrounder label

The August Faller Group's solutions for adhesive labels for use on vials, tubes and bottles can be just as varied in design - they range from multilayer labels through multipage and wrap-around labels to special solutions such as a combined form of package insert and label.

Among the latest developments produced by Faller is the TEAM label. The 'Tamper Evident And Multipage' label combines the functions of booklet and closure label in a single component.

Reinterpretation of an elementary component - the leaflet

The leaflet as an essential component of pharmaceutical packaging is at the heart of the August Faller Group's range of skills. The specialist producer bundles several leaflet types in many different ways. These include banding machine, adhesion and shrink-wrapping techniques. The bundles can then be placed or dispensed into a folding carton.

Digital communication with extra advantages

Faller's range also covers digital solutions, which enable valuable additional functions, as well as interaction between medication users and manufacturers. Also, drug packaging can feature conventional QR codes or more recent technologies such as Near Field Communication (NFC) and Augmented Reality.

In this way, pharma manufacturers can easily refer to other useful information to reinforce patient compliance, e.g. in the form of a video to aid use of the medication or to supply information on its effects.

With its current white paper, the August Faller Group supplies more detailed information on the individual components and the possibilities for expanded communication spaces on pharmaceutical packaging.

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