A new "brand-enhancing" pressure-sensitive label from Avery Dennison for meat packaging applications is designed to withstand the vacuum shrink process without wrinkling, “providing both greater shelf appeal and production-related benefits”, the company promises
The patent-pending Shrink PS is applied to vacuum shrink bags prior to filling, sealing and shrinking. Compared with direct printed shrink bags, the label is said to offer enhanced packaging flexibility, brand differentiation, and enable manufacturers to reduce or eliminate multiple sets of pre-printed shrink bag inventory. It decreases obsolescence and overall costs while providing speedy decoration for seasonal and short run opportunities, according to Avery Dennison.
Potential applications include the labelling of processed and fresh meats, pork and poultry products. When immersed in hot water following vacuum sealing, the label shrinks and conforms to the bag, delivering a smooth finish resulting in excellent aesthetic appeal. The water-resistant construction and permanent adhesive ensure that the label stays firmly adhered to the end-product throughout the value chain.
Avery Dennison has also collaborated with Tronics to develop an automatic shrink labelling system for Shrink PS.
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