Jet Label & Packaging Ltd., Western Canada’s largest producer of labels and printed tape for a broad range of industries, turned 20 by turning refreshments at its anniversary celebration into uniquely labelled libations.
The feat was accomplished with Mosaic printing – among the latest of a lengthy list of labelling capabilities accrued by Jet Label over its two decades servicing customers in food, forestry, pharma and a variety of other sectors.
Mosaic is short for HP SmartStream Mosaic, which can create countless unique-to-unit labels from a finite number of original designs. Despite the nuanced characteristics of products constructed with Mosaic, the overarching brand concept remains paramount. Mosaic printing has a twofold function of “uniquifying” products to make consumers feel special while differentiating a brand’s product from competitors – all while staying true to overall brand consistency.
At the anniversary party, Jet Label had a lot to celebrate. Beginning as a single-press, single-client startup in 1998, in a space so small that the owner/operator’s office was literally a closet, the company has blossomed into the region’s most prominent label manufacturer with over 80 employees, $25 million in annual revenue, and year-over-year growth often measured in double-digit percentages.
Through the years, Jet Label’s steady growth has been largely investment-driven. As the company extended its capabilities to service a broadening set of sectors – among other industries, Jet is a leader in F&B, forestry and transportation labelling solutions – its equipment and technological prowess evolved accordingly. Digital printing, precision colour-matching capabilities and a commitment to total platform redundancy have all been key factors to gain and retain customers.
Jet Label realized a particularly significant milestone last year with the acquisition of United Label Company. The move secured additional space and production capacity by means of a second facility in Vancouver. With the company’s main facility in Edmonton, Alberta, this second site highlights Jet’s growing presence and increasing production demands.
“The Mosaic beverages represent our commitment to prioritizing innovation and customer satisfaction along parallel lines,” said Darrell Friesen, president & CEO of Jet Label & Packaging Ltd. “Forward-thinking capabilities like Mosaic are what differentiate Jet as a company, and have allowed us to be a leader in the industry for 20 years – and hopefully many more to come.”