The BillerudKorsnäs PIDA this year celebrates it’s 14th year as an international competition. This year's challenge, unboxing, is based on that moment a package is opened for the first time. It is not only about the consumer's first meeting with a product, but also a brand's ability to make a global impression through the unboxing phenomenon on social media. However, the brief to the contestants was more far-reaching than that: the contributions should also reflect a sustainable, innovative and functional packaging concept that differs from the conventional solutions we see in stores and e-commerce today.
PIDA Gold Award. Winner all categories: "Elegant"
The French PIDA Gold Award was awarded to the concept ”Elegant” developed by Marie Rosset, Gwendoline Rimbert, Manon Lombard and Julien Ettore from Esepac. Motivation of the jury: the winning project fulfilled most of the evaluation criteria. The proposal of a century-old chocolate brand was able to express itself with modernity. The visual impact, with its colourful geometry, is available on all components of the packaging, creating the sophistication of a delicately packaged chocolate square. The end product is magnified and its discovery is both simple and spectacular.
In addition winners was also appointed for the highest level of sustainability, innovation and user friendliness as well as the People's Choice Award (most likes and shares on PIDA's Facebook page).
Highest level of sustainability, winner: "För US"
The award for the highest level of sustainability was awarded the concept "För US" by Lise Dillies, Tristan Lorain and Margot Alberge from IUT Reims. Motivation of the jury: The jury rewarded the possibility of a second use packaging for the beauty product which can become a wall decoration, to be multiplied - a proposal both playful and aesthetic.
Highest level of innovation, winner: "Fika"
The award for the highest level of innovation was awarded to "Fika" by Faustine Flamand, Mélanie Gingreau and Néféret Dumont from IUT Reims. Motivation of the jury: Innovation is understood here to mean the perception of an astonishing proposition: the movement provoked at the opening of the pack precipitates the chocolate tasting moment. The design is coherently articulated around the notion of a mirror. The jury greatly appreciated the contrast between the sobriety of the outdoor pack and the sophistication of the content.
Highest level of user friendliness, winner: "Groomed Man"
The award for the highest level of user friendliness was awarded the concept "Groomed Man" by Margaux Bergère, Thomas Varnier and Marie Meyer from IUT Reims. Motivation of the jury: The jury enjoyed discovering a new way for men to heal their beards. A compact package, practical, easy to carry that perfectly expresses a world both refined and masculine.
People's Choice Award, winner: "Shelby Gin"
Winner of French PIDA People's Choice Award, with the most (855) likes and shares on PIDA's Facebook page, was the entry "Shelby Gin" by Clément Reolon, Julie Perin, Sacha Berrier, Clémence Mprenne and Hadrien Brigot from ESIReims.
Renowned jury
This year's jury for the French PIDA consisted of a collection of renowned industry specialists: Jean Louis Azizollah (Founder, Jla And Partners), Klaus Gruber (Founder, KDesign), Aurélie Lebas (Sales Director, Thibault Bergeron), Caroline Moulin (Founder, NAO Design), Nicolas Salah (Founder, INELIA), Vincent Villeger (former Director Packaging Design, Burberry), Wouter Wiels (Founder Rives de la Beauté Intuid), Christophe Delrive (Business Development Director, BillerudKorsnäs) and Christoffer Windal (Packaging Developer, BillerudKorsnäs).
