The DMK Group is Germany’s largest dairy company and targets the growing infant milk formula (IMF) with its Humana brand. When investing in the conversion of its Strückhausen plant into a dedicated infant milk formula site, DMK chose to go for the Sealio packaging and a long term partnership with A&R Carton, a member of AR Packaging. The composite can’s superior product safety and ease of use for consumers are the key decisive factors for this strategic move.
As part of the several million euro investment project, DMK reviewed alternative packaging solutions for its rebranding of the Humana infant milk products. A completely new packaging line was at stake and in the end the gas tight composite can Sealio from A&R Carton came out as the winner. It goes without saying that when packing infant milk formula, product safety and pack integrity are crucial.
In addition, DMK put the parents’ needs first by considering a truly convenient packaging. Sealio outperformed competition when consumers tests were made. The pack is easy to hold, open and dose from with one hand while keeping the baby on the other arm. A tailored scoop holder ensures easy dosing and minimises contamination while the tight reclosable lid prevents insects and moisture to enter.
Sealio is a patented carton-based packaging system invented by A&R Carton, including both material and machinery, presenting strong benefits also when it comes to the environment and logistics. It is considerably lighter and has less carbon footprint than comparable gas tight packaging alternatives such as tin cans and full plastic containers. The can is formed directly in the packaging line with all components delivered flat to the food producer. External and internal transports as well as the warehousing space is thereby reduced substantially.
