Advantra celebrates its 20th anniversary in style, says H.B. Fuller

2 October 2018


H.B. Fuller (NYSE: FUL) announced today a year of exciting activities to celebrate the 20th anniversary of its leading hot melt adhesive brand Advantra®.

The plan is to launch new products, services and consultancy support over the next 12 months to offer customers even better production line performance and problem resolution.

"Our Advantra technology was a game-changer when it was introduced 20 years ago, and today continues to lead the field in hot melt adhesives. We're confident we can go one step further, making packaging manufacturers' lives even easier," says Martin Riswick, packaging solutions business director, EIMEA.

"That's why in this 20th anniversary year we are going to launch a whole series of actions to give manufacturers the improved capability they need to truly differentiate their packaging line."

H. B. Fuller’s adhesive knowledge, expertise and customer support has underpinned Advantra’s leadership in hot melt adhesive solutions. It has already delivered 20 years of proven performance. The range includes some of the most advanced low temperature hot melt products in the world, such as Advantra LT 9110 and Advantra  LT 9135. These low temperature adhesives combine the performance advantages of Advantra hot melt adhesive technology, together with enhanced energy savings and staff safety benefits of lower application temperatures.

Customers also enjoy the superior service that lies at the heart of the Advantra brand – experts who can fine-tune performance on-site, and access to off-site testing, problem resolution and training at the company's state-of-the-art Adhesive Academy in Lüneburg, Germany.

"When you add in Advantra's food safety compliance and the supply assurance you'd expect from a global adhesive manufacturer, you're already looking at a complete solution that offers significant benefits to businesses," Martin adds.

"Now, in our 20th anniversary year, those benefits are going to be even more powerful. Watch this space and discover the difference Advantra can make to the speed and efficiency of your packaging line!"



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