Advantra® 9280 – an adhesive for all seasons

2 May 2018

H.B. Fuller (NYSE: FUL) reports growing demand from the Indian market for its innovative Advantra® 9280 end of line packaging adhesive. Formulated to meet the needs of extreme ambient temperatures, this hot melt product ensures high-end performance throughout the package life cycle, across different weather and transport conditions. It also delivers consistent bonding on new and challenging substrates favoured in the Indian subcontinent.

“A number of customers have already switched to Advantra® 9280, which offers a welcome solution in many demanding applications,” says Harsh Gupta, H.B. Fuller’s regional general manager, IMEE. “To cope with varying conditions, which range from transport at the height of summer to deep freeze storage, it offers both excellent heat resistance as well as great cold crack resistance, maintaining the package integrity in the suply chain journey, and thus the final product’s quality and brand visibility.”

Harsh Gupta continues: “Its adhesion properties on difficult packaging substrates are unique in the market. It performs well, for instance, with METPET, PET, OPP and PE laminated cartons. It gives great results on varnished surfaces and metallised laminates, as well as reinforced lightweight cardboards with grease resistance or migration barriers. New material designs and increased proportions of recycled materials are no longer a problem.”

H.B. Fuller also points to the adhesive’s hot tack characteristics and fast setting time, which enable high-speed running of machines and help to counteract memory effect in boards. In addition, the large service temperature window and suitability for a wide variety of substrates make Advantra® 9280 an especially versatile solution, which businesses can use in multiple applications. Folding box and carton construction, tray and case erection, case sealing and ream wrapping are just some of the possibilities.

“Along with the specific advantages I have highlighted, Advantra® 9280 shares all the reliable, high-performance benefits of the trusted Advantra® hot melt packaging adhesive range as a whole,” Harsh Gupta adds. These benefits include clean running, even at high line speeds, which reduces the overall adhesive consumption, as well as the machine maintenance, downtime and package rejection. And of course, all our products come with expert technical service support in the region, backed up by a global R&D team and suply chain network. From the end of the packing line, and throughout the package life cycle, you can depend on Advantra® solutions to connect what matters through all seasons.”

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