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Print: A Crucial Element
11 January, 2021
No matter the technology used, and even though some parts of the market may be more mature, print is always going to be vital in the packaging and converting process. Whether ensuring accuracy or delivering crisp branding and graphics print is frontline in the branding battle of fast-moving consumer goods. Sonia Sharma speaks to Intergraf, the European print advocacy body to discuss the latest print technology developments.
