When Kraft Foods North America needed packaging with a premium look for one of its premium cracker products, Graphic Packaging International responded by combining two of its proprietary technologies into a material that has won AIMCAL's Metallized Product of the Year award.
"Kraft's Nabisco Entertainment Cracker is packaged for the club channel in four 40oz cartons per case, with each carton containing eight individually wrapped sleeves," says Chuck Tarlton, account executive for Graphic Packaging. "Kraft wanted a package that would literally carry the load for this product - as an in-store billboard, as a disappearing pallet display, and as a material tough enough to withstand shipping, stacking, and consumer handling."
Graphic Packaging combined the high strength and strategic lamination of its Z-flute paperboard package with the visual impact of its Composipac product - reverse gravure printing on metallized PP film which is then laminated to the paperboard.
"The result is a package that provides exceptional strength and superior high definition graphics, plus unmatched protection from tearing, scuffing, and moisture," Chuck Tarlton adds. "And there is no secondary packaging, so the product becomes a disappearing pallet in stores."
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