VCG wins Best in show EFIA 2015
Branding and colour management experts VCG and PRIMOPOST scooped the award for 'Best in show winner' during the 2015 EFIA awards, held in Nottingham.
EFIA (the European Flexographic Industry Association) is the official trade association for the flexographic industry. Each year, during the Annual Print Awards and Gala Dinner, the EFIA recognizes the best achievements of those working in the flexo supply chain, from designers and printers, through to brand owners and retailers.
VCG and PRIMOPOST were presented with the award for the 'Best in show winner' for their comprehensive support of Fox's brand relaunch in 2014. VCG Group and PRIMOPOST provided Fox's with a full suite of services, from design to print management, for the successful introduction of its new, wholesome range of oat-based biscuits.
Services provided by VCG's creative design subsidiary, VCG Parachute, included the development of the Oaty Crunch logo. VCG Kestrel ensured that the design vision was maintained through its leading-edge colour management services. PRIMOPOST produced the packaging using VCG's bespoke Q-Flex plate technology.
The successful result of the project was ensured through the close collaboration between VCG, PRIMOPOST and Fox's.
