Tullis Russell has relaunched its trucard coated SBS board range with a new brand identity and plans for an extensive promotional campaign across all its key markets in 2006.
The distinctive new brand identity will be reinforced using a variety of promotional tools. Finger swatches, technical information sheets and an in-depth 'Tru guide' will give users and specifiers of trucard all the essential information they need to make their choice.
The promotional campaign, which will roll out in 13 countries, will communicate a message of excellent service, delivery and performance by building a theme around the word 'tru' and associated themes of faith, loyalty and accuracy.
The product has also been given improved formation and greater consistency, better ageing, as well as improved gluing and folding characteristics. It is now fully fsc accredited and includes a new recycled option.
| Contact |
| Tullis Russell Tel: +44 (0) 1592 753311 |
