Avery Dennison's Retail Branding and Information Solutions (RBIS) has opened its first European Customer Design and Innovation Centre for the apparel industry.
The new facility in Sprockhövel, Germany, incorporates a state-of-the-art design workshop and a simulated global supply chain, where leading apparel retailers, brands and manufacturers can create custom solutions - from inception to the retail sales floor.
Avery Dennison RBIS, which generated $1.5 billion in net sales in 2010, claims to be the global leader in apparel and footwear labelling, packaging, price ticketing, brand protection and RFID-enabled inventory solutions. During the opening ceremony, the company unveiled its ‘breakthrough’ high-definition graphics transfer process, claimed to produce engaging graphics with exceptional depth, special effects and texture, and deliver them with globally consistent quality.
Avery Dennison opened its first global Customer Innovation Centre in November 2010, in the USA. It plans to open more around the world in the next 18 months.
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