Stora Enso introduces new board grade, Performa Brilliance, for premium packaging
Stora Enso is now introducing a new board grade, Performa Brilliance, for high-quality folding cartons and graphical products. The product is suitable for multiple end uses such as pharmaceuticals, cosmetics and luxury packaging.
"Performa Brilliance is one of the best folding boxboards created by Stora Enso and sets new standards for visuals, printability and runnability. The key characteristics of Performa Brilliance include high brightness, excellent smoothness and great visual appearance. Combine this with high quality and versatility and you have a perfect match for any premium brand. The board offers superior whiteness, on both top and reverse side, in the folding boxboard market," says Jari Latvanen, Head of the Consumer Board division.
Different from other board grades in the Stora Enso Performa product family, the recipe for Performa Brilliance contains CTMP (chemi-thermomechanical pulp) made from birch fibre, which enhances the board's visual properties. Stora Enso invested MEUR 6 in their Fors mill in Sweden to enable CTMP production from birch.
Stora Enso continues to respond to customer needs by developing its service concepts such as the Express Delivery Promise(TM), which guarantees delivery in five working days. When it comes to environmental credentials, the new Performa Brilliance board is available with the FSC, PEFC(TM) and EU Ecolabel certificates. The EU Ecolabel confirms that the board fulfils the European Commission's ecological criteria for paper and board used for graphical end uses.
