Software optimises supply chain

9 February 2011


Avery Dennison is using Axxom Software’s Orion-PI to optimise its European supply chain - to improve its service levels and reduce its overall logistics costs.

The self-adhesive materials supplier’s objective is to identify and regularly review the optimal number and location of its logistics centres. Key tactical objects include the optimised product distribution to the individual logistics sites.

"Orion-PI enables us to model, analyse and optimise different scenarios for our production and logistics network", says Sander de Leeuw, project manager at Avery Dennison. “This in turn allows us to increase our supply chain’s transparency significantly, improve our service levels and to reduce our overall logistics costs substantially.”

The company manufactures thousands of products at eight production sites in Europe, mainly as large rolls of self-adhesive labelstock which are then cut to size according to incoming orders in 17 distribution centres and subsequently delivered to thousands of customers.

Orion-PI enables it to map this two-stage production system and include all relevant factors and constraints in the analysis and optimisation of the supply chain. The software also considers both the service requirements and the relevant costs.




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