Smurfit Kappa launches innovative new Olive Oil packaging

7 June 2019

Smurfit Kappa, leader in Bag-in-Box packaging solutions, has recently launched a new stand-up Pouch for olive oil. 

Part of its innovative Pouch-Up portfolio, the new pouch is available as a 1.5L unit, and weighs 17 times less than its glass counterpart. This weight reduction, along with the pouch’s space-saving format, is not only more cost-efficient for the customer, but also leads to a significant reduction in the use of plastic and in CO2 emissions during transport. It also works perfectly with both automatic and semi-automatic filling machines. 

The design of the pouch allows for custom labels to be added within the free space to provide an eye-catching design for the product and increase brand recognition. The free-standing flexible packaging has been increasingly popular amongst consumers due to its ease of use and longer shelf-life. 

Smurfit Kappa Bag-in-Box’s priority is minimising its impact on the environment throughout every aspect of its operations: from supply to manufacturing to distribution to recycling. 

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