Over 50 attendees from 30 companies attended the first leg of the international IPEX 2010 roadshow, at Komori’s European headquarters in Utrecht, Netherlands on March 11, 2009.
Presentations focused on new visitor features and event initiatives, as well as the Ipex 2010 global marketing campaign, co-marketing opportunities and free marketing tools to draw more visitors to the show.
Nick Craig Waller, Ipex 2010 marketing director, says: “The event proved extremely popular with attendees as it helped them to identify opportunities they can capitalise on. The industry is going through some tough times at the moment, so it’s more important than ever to support our exhibitors and work together to maximise their investment in the show.”
Organised by IIR Exhibitions, Ipex 2010 will take place from May 18-25, 2010 at The NEC, Birmingham, UK.
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