At Interpack, PrintCity Alliance members UPM, Sun Chemical, M-real and Cofely launched the PrintCity Value Added Packaging (VAPack) project, which focuses on the needs of brand owners and designers, to open discussions on the latest opportunities and benefits in using value added packaging techniques.
For over a year PrintCity members manroland, UPM, Sun Chemical, M-real, Kurz, Merck and Weilburger Graphics, plus partner Bobst and technology partners Reproflex and UpCode have been sharing knowledge on value added packaging techniques, and preparing a portfolio of ‘sample boxes’ to show what is now possible.
The VAPack project is a broadly based initiative taking place in three stages, with the first – Creative Pack – launched at Interpack. Over the period until drupa 2012, alliance members are creating two further project sample sets – Value Pack and Future Pack. Future modules will include new functions and the usage of, and linkage to, electronic media, plus latest brand protection techniques.
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