Pringraf is first with new Euclid

26 November 2014


The world's first installation of Highcon's new Euclid II digital cutting and creasing machine is at Pringraf's Campochiaro site in Italy.

According to co-founders of Pringraf Giuseppe and Roberto Prioriello: "This revolutionary new product will remove the limits inherent in creating truly imaginative design and will make the realisation of package design far more hassle-free."

The company won the ProCarton ECMA Food category and the Luxury Packaging Awards Best in Show and Best Luxury Food Pack design awards with a Gelato box package digitally cut and creased on a Euclid machine.

Pringraf customer Aloha wanted to package its Gelato product in a wicker basket and didn't think that it would be possible to create the concept with cartonboard. However, the Euclid's capabilities made this a reality. The wicker structure was created through intricate laser cutouts that can maintain the basket shape during customer use, "perfectly representing the intended product presentation".

It is also said to have resulted in an ecologically sustainable, less expensive concept, that enabled the customer to achieve increased sales and market presence, and time to market was only three months.

The Highcon Euclid II is said to incorporate many productivity and quality improvements, including a new substrate handling system, enhanced creasing quality, and optimised cutting algorithms.

www.highcon.net



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