Within a year of its launch, Stora Enso Speciality Papers' MediaLiner is said to have gained "high acceptance within the whole corrugated packaging supply chain". MediaLiner offers brand-owners superior graphic quality for presenting their products at the point of sale.
"MediaLiner has been developed in close co-operation with brand-owners, packaging designers, and packaging producers," says Marcus Weise, business development manager, Stora Enso Speciality Papers. "It is a special graphic liner, with double silk coating and a bright white surface. These properties enable the creation of a completely new generation of high impact packaging, sales trays and displays to boost sales of high quality technical products, food, confectionery, cosmetics, spirits and design products in a new and efficient way."
MediaLiner is available in basis weights of 120, 135, 160, 190 and 220g/m², and can be used as liner on corrugated boards or open flutes. It is suitable for both offset and flexo and is said to be ideal for preprint and direct printing of sheets or reels. It is also suitable for spot and effect varnishing.