In a joint venture with commercial agent RJQ Packaging, UK flexible packaging specialist Roberts Mart is to supply a major French dried products manufacturer. For its first major continental contract, the Leeds-based company is providing flexo printed film for 500g and 1kg packs of processed rice, lentils and dried vegetables for the customer's private label clients, which include some of Europe's top supermarkets.
To secure the contract, Roberts Mart spent 18 months developing reduced weight packaging in order to lower the cost base while also meeting European environmental initiatives and has, so far, supplied 20 different designs of printed film on various laminated substrates in order to cater for different shelf-life expectancies.
Roberts Mart is able to print up to 10 colours and recently invested in a state-of-the-art Fischer & Krecke 14S flexo press which, the company says, enabled it to win this contract against competition offering more traditional gravure and offset printing.
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