New design for Supreme Petfoods’ Selective range by Cowan London

11 February 2019

Independent, international design agency Cowan London has created a new design for Supreme Petfoods’ Selective range of food and treats for small animals.

The award-winning Selective range of products is recommended by vets as it provides optimum nutrition for small pets. The range was developed to meet owners’ increasing demand for products tailored to the needs of each species and age-group of small pets. But as the segment grew and became increasingly fragmented, so did the challenge of achieving brand standout and findability.



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