MARTENS Brouwerij brings Direct Print powered by KHS to market

22 August 2015


MARTENS Brouwerij brings Direct Print powered by KHS to market

MARTENS Brouwerij based in Bocholt, Belgium, is launching a new brand of beer, 'Dagschotel', in coordination with a well-known group of Belgian TV sitcom actors, 'F.C. Kampioenen', to promote their upcoming movie 'Jubilee Generale'.

MARTENS injected some fun into the Dagschotel beer launch with digitally printed, premium quality PET bottles which come to life using a specially-designed F.C. Kampioenen beer smartphone application. With the app, F.C. Kampioenen characters printed on the bottles deliver special performances on the smartphone. When two bottles are brought together, the app brings to life a dialog between the characters - truly innovative and engaging - resulting in talking bottles.

KHS and NMP Systems were key innovation partners for MARTENS both with Plasmax FreshSafe-PET barrier coating for enhanced shelf life and premium beer focus and also with Direct Print Powered by KHS. Direct Print is the first industrial-scale, digital printing process with low-migration UV cure inks to provide a food-safe solution for PET bottles.

Phil Johnson from NMP Systems is excited about the Direct Print partnership with MARTENS and states that 'the breakthrough technology of digital printing onto PET will enable beverage companies to change graphics within hours instead of weeks, and create new forms of consumer experience in a world where everything is digital.'

MARTENS Brouwerij mission statement 'Every day our actions are defined by innovations in new technologies, processes and products' is a perfect match for the close partnership with KHS, bringing new PET technologies such as FreshSafe-PET and Direct Print into the world of beverages.

Corporate Communication
KHS GmbH
Juchostraße 20
44143 Dortmund
Phone: +49 2 31 / 569-0
presse@khs.com
www.khs.com

 



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