Many consumers willing to go green

According to a Nielsen Global Food Packaging Survey, nearly half of the global consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment.

That includes packaging designed for easy stacking/storing at home (49 per cent); packaging that can be used for cooking, or doubling as a resealable container (48 per cent); and packaging designed for easy transport (47 per cent).

At the other end of the scale, the survey found consumers were least willing to give up packaging designed to keep products clean and untouched by others (27 per cent); packaging designed to keep products in good condition (30 per cent); packaging information in the form of food labelling, cooking and usage instructions (33 per cent); and packaging that preserved products to make them last longer/stay fresher (34 per cent).

One in 10 global consumers was not prepared to give up any aspect of packaging for the benefit of the environment.

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