Lifetime Achievement Award for Steve Lee

25 June 2012


The judging panel for the Label Industry Global Awards 2012 have given R Stanton Avery Lifetime Achievement Award to Steve Lee, the vice president of technology at RotoMetrics. The award is sponsored by Avery Dennison.

The judging panel said Lee had been “a shaping force in the label and tag industry over a 35-year career in the design and manufacture of rotary tooling. He helped grow RotoMetrics from a small, low-tech die supplier in a fledgling industry to being a global, full service supplier of a broad portfolio of products designed around converter needs.”

Lee has been credited for his role in getting the industry to work together to develop and spread the use of pressure-sensitive labels worldwide. He has played an active role in industry associations, especially TLMI (the Tag an Label Manufacturers Institute), where he has served on the board many times and acts as chairman of the TLMI Annual Label Awards Competition.

The judges added that his guidance in developing new solutions “has maximised the ability of converters to produce world class products for their end-users”.




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