Kodak’s Graphics Communications Group (GCG) has introduced a high resolution imaging device for ‘cost effectively’ printing lenticular effects on flexo presses.
The new Kodak Flexcel NX system, combined with interlacing technology from Pixalen Studio and rolled lens stock from Pacur, is said to eliminate problems such as print resolution, dot size, and press registration associated with conventional lenticular flexographic printing.
“The dot size is so precise – it really works well with lenticular,” says Tim Goggins, director of Pixalen Studio. “We’ve combined it with our Chromalen technology on three different flexographic presses, and we’ve had three successes.”
The Chromalen technology is said to eliminate the registration problems as well as ‘refresh’ or ‘parallax shift’ in 3D images. The result is a clean image with seamless depth, the company promises.
“This is a very exciting development that could really change how we look at lenticular packaging”, says Bruce Hammerbeck, VP marketing for Pacur. “This should create more opportunities for lenticular within the packaging market, because it’s much more cost effective to print rolled flexographic lenticular for labels, than to convert sheet lenticular to rolls.”
