The demanding graphic design for Moët & Chandon Brut Imperial led Smurfit Kappa, in France, to reconsider its initial material choice and switch to Korsnäs Design coated kraft liner for use in a 6-colour pre-print flexo process. The result was said to be better gloss and a more even print. The 175 g/m² liner’s stiffness and bulk also prevented the ‘washboarding’ effect.
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