During a panel discussion at the recent Anti-Counterfeiting & Brand Protection Summit in New York, Kevin Harrell, Kodak’s director of global commercial business for security solutions, discussed how companies can use technology to forensically distinguish legitimate from counterfeit products and packaging and prevent diversion of goods within the supply chain.
“Brand owners can implement multiple technology solutions to strengthen their brand protection strategy and give them an advantage over criminal networks,” said Harrell. “These systems help brand owners detect and seize counterfeit products or diverted shipments, which can later serve as compelling evidence in a criminal case.
“In addition to preventative measures, we also want to help brand owners recapture lost revenue related to instances of counterfeiting, fraud and diversion,” he said. “Kodak’s technology provides brand owners with a comprehensive strategy that is flexible enough to respond to the evolving and oncoming threats of criminal activity.”
Kodak works with major companies around the world to implement both layered overt and covert brand protection security features within packaging, inks, substrates, plastics and directly in product materials.
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