Ipex 2010 delegates hailed the second leg of its international marketing tour as a success according to event organisers. The event was held at Océ Printing System’s headquarters in Poing near Munich.
Presentations throughout the day provided the information needed to start preparing for the event and ensured that exhibitors are able to draw as many visitors to their stands as possible. Attendees also learned about new visitor features and event initiatives, the Ipex 2010 global marketing campaign, as well as co-marketing opportunities and free marketing tools.
The recently launched Performance Index, a free consultancy service that enables exhibitors to identify and prioritise their show objectives and evaluate how well these objectives have been achieved, was also given positive feedback by those taking part.
Nick Craig Waller, Ipex 2010 marketing director, says: “These roadshows have been designed to guide exhibitors through all the opportunities available in the run up to Ipex 2010.”
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