Innovative and eco-friendly packaging with a view - window paper packaging by Mondi
Paper-based packaging has many supporters, as it is durable, attractive and environmentally friendly. Brand owners also seek that extra something special to enhance product visibility and ensure an eye-catching presentation at the point of sale. Mondi Consumer Goods Packaging lays great emphasis on product development and innovation to fulfil these requirements. Hence, the latest packaging innovation represents a market breakthrough and an excellent opportunity for differentiation and greater brand awareness - window paper packaging produced by Mondi San Pietro in Italy.
Paper and paper-based packaging are important components of every consumer's life. Communication, brand awareness, and consumer products are just a few of the things that are improved by paper and paper-based packaging. It is a versatile and cost-efficient method to transport, protect and preserve a wide array of items. As one of the first suppliers on the flexible packaging market, Mondi Consumer Packaging has developed a new, durable and environmentally friendly paper packaging with an innovative feature ¬- window paper packaging.
Mondi's novel solution has a natural touch and feel that supports the growing demand for eco-friendly packaging. The transparent window can be adjusted in shape and design according to customer needs. The paper packaging is laminated with a plastic film, which can offer excellent barrier properties and enhance the resistance of the final packaging. "During lamination the customised window is lasered into the packaging", Thomas Groener, Head of Innovation, Mondi Consumer Goods Packaging, explains and continues, "the shape and design of the window can be adjusted and modified exactly the way our customers envision it, to make the product inside the packaging visible to end-consumers."
This novel packaging solution is available as reel material for FFS applications, pre-made stand-up pouches or paper-based bags, such as SOS or pinch bottom bags. Thanks to the use of barrier laminates for instance for food products, the final packaging protects the contents ideally while accentuating the freshness and quality of the product. The attractive appearance and natural haptics of the window paper packaging offer great differentiation and enhance brand awareness at the point of sale.
