This year's Auto Vending Innovation Awards featured the award for Support Services to Huhtamaki, for its development of the Heat and Reveal temperature responsive labels, which use thermochromic technology to reveal a hidden message incorporated in the cup’s design. The heat of the drink determines when the ink is made visible.
Said to provide “endless promotional and instant win opportunities” for vending operators and brands, the technology allows a competition and winning message to be kept secret until the moment a beverage is dispensed. Similarly, the copy can also reveal a surprise slogan or message that will only become visible once a drink is poured.
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