HP and KBA partnership for printing corrugated

30 October 2014


At Graph Expo 2014, HP announced its collaboration with KBA to develop new roll-to-roll inkjet solutions for the high volume corrugated packaging market. The co-developed solutions will be marketed under the HP brand to help packaging converters increase productivity, scalability and versatility.

"Addressing the enormous digital opportunity in the corrugated market requires best-in-class technology innovation, portfolio scale and market leadership," said Aurelio Maruggi, HP's vice president and general manager, inkjet high speed production solutions. "Together with KBA, HP can bring even greater value to high-end converters."

The two companies intend to deliver high speed roll-to-roll thermal inkjet solutions "that provide value chain cost savings while meeting brands' rigorous quality and volume requirements".

Christoph Müller, KBA's executive vice president, Web Press Business Unit, states: "In working with HP, we will combine our complementary technological strengths to meet the needs of packaging converters."

www.hp.com/go/inkjetwebpress



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