Here at Roland DG, one of the perks of the job is getting an exclusive look into the lives of Roland users. Sometimes we’re even lucky enough to play a more major part in their stories. Such was the case when Renault Sport Formula OneTM Team asked us to help them out with our favourite kind of challenge – a burger-related challenge!
After a cold start to the United States Grand Prix week, The Renault Sport Formula One Team needed something to help them gain ground at the upcoming race in Austin, Texas. Nothing says ‘gentlemen, start your engines’ quite like a tasty feast, and there was no better place to inject some foodie-fuel than here, in the birthplace of the loaded burger.
On the Thursday before the race, Renault’s star drivers, Carlos Sainz and Nico Hülkenberg, met up for a burger crafting extravaganza. Each driver was tasked with making a custom burger for their teammate using specially selected ingredients to reflect their personalities.
As they’re more accustomed to the car than the kitchen, this event was a step out of their comfort zone, but inspiration was clearly in the air. In tribute to Nico’s nickname, ‘The Hulk’, Carlos served up a mighty feast stacked with plenty of meat and lettuce. Almost in act of retaliation, The Hulk hit back at Carlos ‘Chili’ Sainz, with a super-spicy burger featuring Spanish cheese, in honour of his teammate’s homeland.
Such a feat of culinary wizardry couldn’t go undocumented, so the exchange of burgers was set to occur in front of photographers and TV media. With such attention, it seemed improper to present the burgers on regular, run-of-the-mill plates – which is when the guys at Renault Sport Formula One Team thought of their good friends at Team Roland DG.
After experimenting with some different solutions and materials, the final boxes were created using the following process. First the designs were printed on matte vinyl with the Roland TrueVIS VG-640, including crop marks for cutting alignment. Kai then applied the vinyl to card and used the Roland CAMM-1 GR-640 to cut and crease the printed designs, before finishing and gluing the cartons by hand.