Conversion-UK is to market, sell, support and service the Highcon Euclid digital cutting and creasing system in the UK and Ireland.
Conversion-UK is a new company formed by Mark Nixon, previously of Scitex, Creo and KBA UK, with a view to taking digital converting and enhancement products to market in the UK. His fellow director, Maria Machera has wide marketing experience in B2B and B2C sectors and has worked in marketing & PR for several technology vendors in the print industry.
Highcon VP sales and business development Chris Baker states: “The UK represents an important market for Highcon and we already have companies planning to take the first machines early next year.”
Mark Nixon adds: “The Highcon Euclid is a truly revolutionary product which provides a huge opportunity for folding carton businesses. I am looking forward to helping them make this transition from analogue to digital and extending their business in different areas.”
With no requirement for a die, and job changeovers “measured in minutes rather than hours”, the Euclid is claimed to “radically change the business model for folding carton converters”.
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