In the USA, Heidelberg's Anicolor digital offset printing technology is now available in the 23 x 29 inch, 6-up size - for printers looking to grow their business in the 29 inch short run segment.
"This new reality highlights the many exciting and potentially lucrative opportunities awaiting printers who want to capitalise on the global trend toward the printing of shorter runs with more frequent job changes in medium format," states Harald Weimer, president of Heidelberg USA. "Especially for those who may be considering a 29 inch digital device, Heidelberg's new Speedmaster XL 75 Anicolor press enables creativity and productivity in equal measure - without compromising the unique advantages of the offset process."
Proven since 2006 for the Speedmaster SX 52, Heidelberg's 20 inch platform, the Anicolor inking unit now is also available for the Speedmaster XL 75 - billed as "the optimum solution for the cost-efficient production of short and very short runs in 29 minch format for commercial, label, package printing and point-of-purchase applications".
To prove its point, Heidelberg has created a cost-to-print model, including an analysis of run length break-even and cost per job comparison, which can be customised to a specific business.
