H.B. Fuller Meets the Sustainability Challenge in France
H.B. Fuller Company has announced that it be showcasing at all4pack a range of Advantra low application hot melt adhesives, targeted at improving packaging sustainability and helping manufacturers stay ahead of the game.
With market reports indicating continued growth in food packaging, manufacturers are under increasing pressure to find new ways to reduce waste and deliver more sustainable packaging solutions. In response to this, H.B. Fuller is expanding its range of hot melt adhesives and making it easier for manufacturers to take advantage of innovative adhesive technology.
With extensive experience in packaging solutions, newly appointed Christine Vidal, geographic sales manager, H.B. Fuller, France, explains, “The trend towards more sustainable packaging solutions is clear, and suppliers to the packaging industry can play a pivotal role. At H.B. Fuller, we believe success lies in combining sustainable packaging materials with innovative adhesive technology, in particular the use of low temperature hot melt adhesives.”
“Our latest advances include Advantra True LT 9340, which will be showcased at this year’s ALL4PACK exhibition, booth 5AD081,” Vidal adds.
Advantra low temperature hot melt adhesives enable manufacturers to take advantage of a variety of new substrates. Lower application temperatures are translated into reduced energy consumption and consequently into lower CO2 emissions, improving the carbon footprint of the package.
Plus, H.B. Fuller’s low temperature application hot melt adhesives range includes Advantra True LT 9340, whose formulation is based on over 40 percent forest sourced raw materials.
Vidal concludes, “Our range of hot melt adhesives is a perfect example of what we mean by ‘connecting what matters.’ It brings together everything necessary to connect customers to innovative adhesive solutions that will give them a competitive edge.”
