GPI ENTICES CRAFT BREWERIES WITH INNOVATIVE SOLUTIONS

10 September 2015


GPI ENTICES CRAFT BREWERIES WITH INNOVATIVE SOLUTIONS AT PACKAGING INTERNATIONAL EXHIBITION

With the number of craft beers on the market growing year on year, for a product to really make an impact, a brand needs more than just a quirky name and kooky label.

 

As Gemma Jackson, Marketing Manager Beverage Packaging Europe at Graphic Packaging International (GPI) explains, "There's incredible competition for the consumer's attention amongst Craft Beer brands. Design trends to date have been to use ever busier and brighter labels to attract attention, but there are so many new and exciting possibilities to consider when it comes to packaging an artisan product which can enhance a brand's personality, expertise and superiority."

 

At the Packaging International Exhibition GPI will be showcasing carton packaging concepts specially created for craft brewing market, including a new pick and place carton, carry packs, and gift cartons, highly accurate samples of innovative printing and varnishing techniques, all of which have the potential to transform a brand's shelf presence and enhance the customer experience of a product.

 

GPI's designers will be showcasing their innovate designs on their Gastro-Pub themed stand at this year's Packaging Innovations Exhibition. Visitors to Stand C3, will be able to speak to members of the GPI conceptual design team about the particular branding, design and packaging solutions required for the food and beverage market sectors. There will also be the opportunity to join a beer tasting session with award winning beer sommelier and principal of The School of Booze, Jane Peyton. To guarantee your place on one of the three sessions being held each day register your details at https://registration.n200.com/survey/04y7g8t3t47qd

 

 

 



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