Get the best of both

17 February 2011


API Foils and Holographics has launched a new, ‘high impact but cost-effective’ bespoke holographic design solution.

Holonique is being positioned to fill the gap in the holographic market between the two distinct categories – off-the-shelf holographics which provide the eye-catching 3D effects, are easy and cost effective to implement but are limited when it comes to customization; and bespoke origination holographics which allow this customisation but due to the technical nature of the production process and the time it takes to produce mock-ups, can be expensive.

Holonique is claimed to offer the best of both holographic worlds. Not only can it combine numerous holographic patterns, images and logos with an ‘almost unlimited’ number of styles, effects and colours to provide customised, visually stunning, 3D product enhancement, but new designs and mock-ups can be created ‘in a matter of days at hugely reduced costs’.

API says it also offers companies control over the whole holographic design process, giving them the flexibility and power to create the customised designs they want, while keeping NPD costs to a minimum.




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