FINAT, the global trade association for the selfadhesive label industry, has launched a renewed drive for new members throughout the entire supply chain. President David Harrisson says: “A lot of people in our industry just don’t appreciate what a good trade association can do for them and we are making it a priority to get across the benefits of FINAT membership.”
A special sub committee chaired by FINAT board member Bernhard Grob has devised improved member benefits, such as discounted publications, conferences/seminars and English language courses tailored for the selfadhesive industry’s needs.
David Harrisson comments: “During the year we developed the concept of the Euro-Indian Label Exchange as an aid to help members, particularly the small and medium sized ones, develop business in both regions. This culminated in a successful conference in India in December.”
As part of the drive, FINAT has been concentrating on an effective public relations campaign to promote the benefits of selfadhesive labels, with the help of PR consultancy Franklin Associates, and has created a three-times-a-year end user newsletter featuring trade developments which member companies can download from FINAT’s website for distribution to their customers and suppliers.
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