UK based flexo press manufacturer Edale has opened a dedicated division to serve the market in North America.
"It is a large venture, but a calculated one, and we believe there is a real demand for what Edale has to offer," explains ceo James Boughton. "The feedback from the last Labelexpo in America was positive with particular emphasis on the anodized cast aluminium plates and the web handling/ tension controls of our machines. We don't believe in tying a customer in and want them to return to us because of the excellence in service, which they invariably do."
Edale America, located in Comwell, Indiana, will be headed by Karl Schmucker, who has worked in the flexo industry, in sales for Nilpeter and IST - with over 18 years in all phases of graphic arts.
He comments: "The climate in America has become stagnant with three or four main companies, none of them offering complete and extraordinary engineering to further advancement of press abilities. This has moved to the creativity of the printer, who makes the press into a unique profit centre. Edale can partner with people to give them a different approach to presses.
With our Alpha line, we can also bring high quality printing to the smallest label printers, giving them a chance to compete with companies many times larger."
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