Leading print industry show Drupa is to be re-positioned and staged with new focal themes. With the slogan "touch the future", Drupa 2016 will "focus on the industry's innovative strength and establish a platform for future technologies", according to organiser Messe Düsseldorf.
The printing industry is undergoing radical structural changes and far reaching consolidation processes. At the same time, new technologies such as functional printing, printed electronics and 3D printing, which have significantly increased their market share, provide major opportunities and potential for growth.
The same applies to applications and solutions in the area of digital printing, package and label printing as well as to the industrial production segment.
"It is precisely on these areas that the Drupa's structural realignment and repositioning measures are focused, highlighting the industry's innovative strength," stresses Werner Matthias Dornscheidt, president & CEO Messe Düsseldorf. "Together with our partners, the VDMA, our member companies, and global players such as Bobst, EFI, Gallus, Hewlett-Packard, Ricoh and Xerox, we have developed the concept for the re-launch."
Drupa has defined salient issues "with acute market relevance and significant potential which are already playing an important role in the market or will do so in the future". One of these is package printing including digital label printing; another is green printing.
www.drupa.de
