Dow to create inclusive K 2019 experience to explore big issues

4 August 2019

Dow (NYSE: Dow) is looking to encourage debate across the industry at K 2019, the world’s premier plastics and rubber trade fair. Inspired by its inclusive new brand platform — Seek Together — the company will be inviting customers and partners to explore some of the biggest challenges and questions facing industry and society.

During this cornerstone event (16-23 October 2019 in Düsseldorf, Germany) Dow will showcase a wide variety of innovative products while sharing its approach to global issues. Conversations are expected to include the development of a more circular economy and eliminating plastic waste from the environment.

The company is working to create a thought-provoking and engaging experience, including dedicated spaces for discussion. Dow will present case studies and prototype examples across four ‘domains’, showing how a collaborative approach to materials science can allow us to protect precious goods, build more effectively, move more efficiently and care more holistically.

“If we want to create innovative, sustainable solutions to the many challenges our industry and our world is facing right now, everyone across the value chain must collaborate. New initiatives are needed to develop a circular economy for plastic. K 2019 is the perfect platform to do this”, commented Javier Constante, Commercial vice-president Packaging & Specialty Plastics EMEA.



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