Creo and US based pressure sensitive labelstock manufacturer Acucote are jointly to produce security label printing stocks that combine Creo Traceless taggants into Acucote materials. The exclusive agreement between the companies will allow the production of official product brand authentication labelstocks that target the global problem of product counterfeiting, document authentication and brand security. They will be sold to label converters for the manufacture of product labels for the pharmaceutical, cosmetic, apparel, food and beverage and other industries.
Creo's Traceless marking and sensing system incorporates a patented new technology for the creation of unique, forensically invisible identification codes. These can be used for anti counterfeiting, inventory management, product tracking and tracing, or brand authentication. Only Creo readers can detect the presence of the security taggants.
In addition to product self adhesive labelstock, the taggants can be added to paper pulp or woven fibres, printing inks, copier and printer toners, varnishes, sprays, powders, paints, moulded or extruded plastics, and many other materials.
Lynn Crutchfield, Acucote executive vice president, predicts: "In the future, we can expect to see customs agents using Creo readers to find authentic labels produced from Acucote's materials on everything from high value luxury goods to inexpensive consumer products."
"Traceless systems can even go further using the pure randomness of taggant particle positioning to designate each item uniquely, like a fingerprint per item," says Kevin Harrell, director of Creo's global business development for the new security and authentication business. "This 'taggant image signature' is the ultimate in product brand authentication. Imagine having every pharmaceutical, cosmetic, garment and apparel product uniquely identified, with the database accessible exclusively to the brand goods company.
"The taggant image signature is machine readable to officially verify the product on high speed manufacturing lines up to 360,000 items/hour."
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