Coveris and Mondini preview new cardboard based VSP
Leading global packaging manufacturer Coveris, has joined forces with machine specialist, G.Mondini to develop a new slimline vacuum skin packed (VSP) printed board solution for application within the retail protein sector.
Combining extended shelf-life with superior product presentation and environmental benefit, Slimfresh is set to revolutionise the supermarket shelves of the protein sector through its simple, yet winning packaging formula. Marking the next generation for VSP formats, the current 'skin pack' solution has been celebrated as a major success within the category, having now very much become the industry standard for tray-packed meat, fish and poultry products due to its dual freshness and visual benefit.
Evolving the format beyond its current all-plastic enclosure, the new Slimfresh solution uses sustainably sourced board as the basis for the pack. The flexible laminated base is printable up to 8 colours HD flexo, removing the need for additional printed components, and offering a unique, premiumised shelf presence. The pack then utilises innovative film technologies around the contents to create a perfectly formed vacuum pack with the appearance of a second skin. Delivering unrivalled barrier properties and seal integrity, along with an easy- peel open features, the pack expertly combines shelf-life extension with the added benefit of consumer convenience.
In addition to the product benefits of Slimfresh, the packing method also provides major operational advantages through its single process application, delivering superior time and cost efficiencies.
The innovative pack format is the product of a strategic development project between the two manufacturers, aligning Coveris' expertise in the print and conversion of laminated board and Mondini's pioneering tray sealing technology. Commenting on the new flexible format, Coveris' Innovations Director, Lucy Shepherd said "given the major advantages in the areas of freshness enhancement, functionality and on-shelf appearance, Slimfresh marks a huge breakthrough in the protein sector for both Coveris and Mondini. The project has really demonstrated the value of strategic collaboration with our machine specialists with the end result proving to be a high performance solution that delivers benefit across the entire supply chain, from factory to fork."
With major interest from leading manufacturers within the protein sector, Slimfresh is set to launch in supermarkets this summer.
