Co-operation extends digital label technology

Three leading suppliers have combined their capabilities to offer label converters “everything they need to implement colour guaranteed printing”.

Last year, at Labelexpo Europe, EskoArtwork and ExxonMobil Chemical introduced PacVantage software and technology, offering a guarantee that converters who prepare their jobs using EskoArtwork software with PacVantage technology and print them on ExxonMobil's Digilyte polyolefin films “will be able to make colour adjustments during the proofing stage and match them on press with little or no adjustment”.

Now, Avery Dennison has joined the companies to introduce self-adhesive rollstocks faced with Digilyte films. This will allow narrow web label converters using EskoArtwork software with PacVantage technology to buy AD self-adhesive labels faced with Digilyte that activate the colour guarantee.

Avery Dennison has extensive experience collaborating with Hewlett-Packard to deliver digital labelling materials for printing on HP Indigo industrial roll-fed presses. These materials are said to offer excellent print quality and a one-year print shelf life.

Because PacVantage technology can ‘lock in’ colour before releasing the job to printing, it is said to reduce colour matching time and consumables waste, and wear on blankets. Overall colour matching downtime is reduced by up to 35 per cent it is claimed. In addition, digital converters can offer remote proofing, connecting them more closely with their customers and allowing those customers to print true, contract quality color proofs at their locations.

“As the leader in the market, we could immediately see the advantage of joining EskoArtwork and ExxonMobil Chemical in this exciting offer,” says Brian Oost, business lines development manager, Avery Dennison Roll Materials. “Initial feedback from customers indicates that converters who use PacVantage technology can save up to $175,000 per press on an annual basis.

“No longer must the HP Indigo ws4000 series press be used as a proofing device for colour testing. The converter saves time on press, and the brand owner saves cycle time,” he concludes.

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