Breaking news for ICE from H.B. Fuller

20 March 2017

Breaking news for ICE from H.B. Fuller


Bringing adhesive innovation to the future of tapes and labels industry

H.B. Fuller will showcase its full range of high cohesion, solvent-based acrylic and rubber-based adhesive solutions for the tapes, labels and protective film markets at ICE 2017. These are unique, compounded adhesives, using in-house polymers that create differentiation and deliver enhanced product quality, increased efficiency and production output.

"From increased versatility of specialty tapes to higher adhesion or temperature performance, our market proven range of solvented pressure sensitive adhesives has been designed by scientists to meet the performance and supply chain demands of today’s dynamic and rapidly developing converting market," says Melanie Lack, business manager, Tapes and Labels, EIMEA.

H.B. Fuller’s solvent-based portfolio includes solutions for a diverse range of applications. Swift®col 9060 and 9850, for example, were designed to boost the efficiency of double-sided foam tapes, and Swift®col 9512 and 9798 were specifically developed for high-performance tapes. The choice of product depends on requirements, such as carriers, substrates, aging conditions and the balance between tack, adhesion and cohesion.

How H.B. Fuller is helping tapes and labels companies grow their businesses

To bring in-demand products to market, you need a partner with technical expertise that understands today’s tapes and labels industry. Such a partner can help to deliver the adhesive performance that customers demand and provide the valuable technical support their businesses need. H.B. Fuller tailors its product and process innovations to meet its customers’ critical needs, such as enhancing product quality and increasing efficiency and production output. This problem-solving power can add measurable value to any tapes or labels project.

"The tape and label market is a highly technical one in which decision-makers typically select products in consultation with a supplier," says Melanie. "It’s understandable that many customers want to be sure that their supplier can provide expert R&D and technical support, a reliable local

supply chain and consistent product quality. In the case of H.B. Fuller, with dedicated staff located throughout Europe, India, Middle East and Africa, and backed by the expertise and resources of our global organisation, customers can feel confident about supply security."

How H.B. Fuller is responding to local and global market changes

H.B. Fuller’s tape, label and graphics capability investments in EIMEA include the specialised, solvent-based, pressure sensitive adhesive R&D and manufacturing facility in Pianezze, Italy. The R&D team based in Pianezze develops adhesives that give customers a competitive edge. It is readily accessible to any customer in need of advice, and the team can call on the wider technical team in Europe and beyond to help find the answer to customers’ challenges and turn design ideas into reality.

The team in Italy also draws support from H.B. Fuller’s Lüneburg Adhesive Academy in Germany – the newest of the company’s technical centres of excellence. "Our Adhesive Academy exemplifies our collaborative approach, by bringing together adhesive experts, machine manufacturers and customers from different sectors to drive innovation and collaborate on new design concepts," says Melanie. "And, the same cooperative spirit applies ‘on the ground’ in our local relationships with customers and industry partners."

Visit H.B. Fuller at ICE 2017

H.B. Fuller will connect customers with adhesive innovation in Hall A5 at ICE 2017 in Munich, Germany. Visitors are invited to stop by Booth 1053 and learn about the company’s latest adhesive technologies.

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