Market research and consulting firms AWA Alexander Watson Associates and Stirling Consulting have formed a business alliance. Stirling Consulting's speciality papers market research and related consulting activities have merged with AWA and will operate under the AWA name and brand. Stirling's non paper and related activities are not a part of the alliance.
President of Stirling Robert H Hamilton, now a senior consultant with AWA, says: “Working together, AWA and Stirling will provide clients with in depth market research capabilities combined with strategic understanding of the market and industry operational and technical expertise”. Corey M Reardon, AWA’s president and ceo, adds: “The focus of Stirling Consulting has a lot in common with that of AWA, and Bob's skills will bring real value to our consulting activities. I know our clients will benefit enormously.'
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